5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950). Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the […]

AutoPulse Data: Breakthrough Vehicle Shopper Insight

AutoPulse Data: Breakthrough Vehicle Shopper Insight

Image: Hyundai owners who shopped for either a Hyundai, Toyota or another brand in the LA market captured by AutoPulse data for November 2016. A prospect visits a dealership yesterday. She walks the lot, talks to a sales rep and carefully reviews several new models. She manages to leave without the sales rep capturing her name, […]