The Missing Link for Digital Retailing Success?

The Missing Link for Digital Retailing Success?

How a Live Assistant May Deliver Automotive solution providers, OEMs, and dealers are moving toward digital retailing in various ways and with varying successes. Could the key to widespread adoption be filling a missing component? Think about it. Shoppers can get an online trade evaluation, get penny-level accurate payments, and complete the entire transaction online […]

Reality Check: Car Ownership is Declining in Key Cities

Reality Check: Car Ownership is Declining in Key Cities

And Why We Should Care…. Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car ownership in the city to drop 3%. This is an important trend to […]

Client Spotlight: Hyundai Announces Shopper Assurance

Client Spotlight: Hyundai Announces Shopper Assurance

Root & Associates Provides National Program Research. We were honored to be selected to support Hyundai in the rollout of their Hyundai Shopper Assurance Program. Root & Associates provided both quantitative and qualitative consumer insights and developed a dealer-facing summary video of the program. In a follow-up study, we were again selected to assist Innocean […]