Finally, A Way to Capture Dealership Foot Traffic

Finally, A Way to Capture Dealership Foot Traffic

AutoPulse Insights dealership foot traffic measurement reflecting traffic counts to San Francisco Bay Area Toyota Stores. Without relying on the sales reps – or anything else! It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several […]

Reality Check: Car Ownership is Declining in Key Cities

Reality Check: Car Ownership is Declining in Key Cities

And Why We Should Care…. Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car ownership in the city to drop 3%. This is an important trend to […]

Client Spotlight: Hyundai Announces Shopper Assurance

Client Spotlight: Hyundai Announces Shopper Assurance

Root & Associates Provides National Program Research. We were honored to be selected to support Hyundai in the rollout of their Hyundai Shopper Assurance Program. Root & Associates provided both quantitative and qualitative consumer insights and developed a dealer-facing summary video of the program. In a follow-up study, we were again selected to assist Innocean […]

5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950). Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the […]