Why Payment Averages Have Crossed the $500 Mark

Why Payment Averages Have Crossed the $500 Mark

In the first quarter of 2018, the average monthly payment on a vehicle loan hit $523—which is $15 higher than the average payment in Q1 of 2017. Buyers used to try hard to keep their payment under $500, so why has the average payment now climbed over $500? Experian’s State of the Automotive Finance Market […]

Using AR to Improve Service Satisfaction

Using AR to Improve Service Satisfaction

(Photo Source: Porsche Newsroom) You knew it would only be a matter of time before augmented reality found a meaning way into the automotive industry. That time is now. One OEM is utilizing augmented reality technology in their dealerships to speed up and improve the tech services provided to their customers. Porsche announced last year that […]

What Makes CPO Buyers Unique?

What Makes CPO Buyers Unique?

Looking at CPO Buyers Hot Buttons Whether shoppers are looking for a new, certified pre-owned (CPO), or used vehicle, they have reasons for purchasing that type of car—and it’s about a lot more than just the price. CPO buyers, specifically, are a unique group. While they may not want to make the financial commitment of […]

How Long Are They In-Market?

How Long Are They In-Market?

It Depends on What They Are Buying When looking at how much time a buyer spends shopping for a car, it’s heavily tied to what kind of car they’re shopping for. Buyers considering a certified pre-owned (CPO) car shop differently than buyers looking for a used car, who shop differently than buyers shopping for new […]

What Drives Competitive Advantage?

What Drives Competitive Advantage?

Nearly all businesses share one thing in common. The quest for competitive advantage. For most, this can be distilled down to one key but frequently elusive differentiator—insight. Insight is different from information. The former is valued by all executives, the latter is what slows down organizations. Insight delivers a deep understanding while information simply conveys […]