5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950). Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the […]

86% of Consumers Want This When Buying a Car

86% of Consumers Want This When Buying a Car

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast. We all […]