86% of Consumers Want This When Buying a Car

86% of Consumers Want This When Buying a Car

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast. We all […]

R&A Recommended Insights: The New Automotive Consumer

R&A Recommended Insights: The New Automotive Consumer

The future of automotive industry has become a mainstream news topic. There have been numerous studies, articles, and white papers written covering this topic and certainly more to come. Unfortunately, the quality of these efforts ranges from very good to pure self-serving click bait. I want to help amplify those studies that I feel are […]

4 Ways Chatbots Will Impact Automotive Sales

4 Ways Chatbots Will Impact Automotive Sales

Some prognosticators say that within the next decade the human population won’t be able to tell if they are conversing with another human or a chatbot. Despite setbacks and historic failures, chatbots have been used in applications earlier than you may think—the first chatbot, ELIZA, was created in 1966 by Joseph Weizenbaum and was touted […]

New Technology Unlocks Why Shoppers Buy

New Technology Unlocks Why Shoppers Buy

Frequently clients ask us to help them improve their existing or planned products. One of the first steps we recommend is to understand what drives or repels the buyer or prospect to make the decision to move forward or to look elsewhere. Typically, this involves moving past understanding what has happened in the past to […]