Automotive and Consumer Market Research Company

We all tend to think about “research” as this big, long, expensive thing. Digitallly focused companies today need insights that are quick, accurate and most importantly, actionable. That’s where we come in.

Kevin Root – Founder

Why Us?

The last thing the world needs is another consumer market research company. There are plenty of good ones. Because we understand industries at the nuanced level, your results are more actionable.

Who Do We Work With?

Retailers, digital marketing providers, consumer facing shopping and research websites, agencies, manufacturers, investment companies, and entrepreneurs.

Augment Your Existing Research Department

Our automotive consumer research company loves to work with existing research teams. Your team is probably slammed with enough projects to last till well into next year. We can augment their efforts on big projects or enable them to stay focused on those while we take on the newer project with the hot deadline.

Product Concepts 90%
Consumer Trends 85%
Shopper Insight 95%
Content Marketing Material 80%
Buyer Experiences 95%
Emotional Drivers 85%

Who we are

Our team members
Kevin T. Root
Founding Partner
An automotive tech industry veteran, Kevin brings more than 25 years of automotive and digital/technology experience to client engagements. He has held senior leadership positions with Cobalt/CDK Global, DriverSide, (now part of Cox Automotive), and most recently as President and COO of DrivingSales.

For 15 years, Kevin designed and managed in-depth, industry-leading research studies for firms including Cobalt,, DriverSide, and DrivingSales, with partners including, Yahoo!, RL Polk, GfK, and J.D. Power & Associates.

These studies were used to power successful dealership performance improvement programs for numerous OEMs and enterprise dealer groups. In 2015, Kevin started his own firm specializing in automotive research.

Tyler Anderson
VP, Research & Business Development
Tyler Anderson is an automotive industry veteran with over 25 years of automotive retail, digital marketing and Software/Platform as a Service (SAAS/ PAAS) experience. Tyler has held senior leadership positions with Cobalt (CDK Global),,,, and Dealertrack DMS( Cox Automotive).

For over 6 years, Tyler managed the design and development of industry-leading training programs for OEMs and Enterprise Dealer Groups, including Ford Motor Company, Daimler Chrysler, Toyota Motor Sales of America, Lexus of America, Kia Motors, Volkswagen, Audi, Subaru of America, AutoNation, United Auto Group, Hendrick Automotive, and the National Auto Dealers Association (NADA). Tyler also served as the primary interface for training partners J.D. Power & Associates and R.L. Polk & Co.

As a Business Development leader, Tyler has built and managed Strategic Partnerships with many of the technology innovators in the automotive vertical, as well as some of the largest US companies, including Google, Facebook, Yahoo, Hearst, Chase, Walmart and USAA.

Our Customers

Here are a few of the firms we are proud to have provided services for:

Audi Logo
Cox Automotive Logo
Hyundai Logo
Johnson Controls
CDK Global Logo


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