How a Live Assistant May Deliver Automotive solution providers, OEMs, and dealers are moving toward digital retailing in various ways and with varying successes. Could the key to widespread adoption be filling a missing component? Think about it. Shoppers can get an online trade evaluation, get penny-level accurate payments, and complete the entire transaction online […]
Technology is disrupting the way most products and services are sold, and automotive retail is no exception. Car buyer expectations have grown exponentially over the past several years because of the power they hold in the palm of their hands – and their expectations are being shaped by experiences in other retail verticals. Plus, with […]
And Why We Should Care…. Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car ownership in the city to drop 3%. This is an important trend to […]
Root & Associates Provides National Program Research. We were honored to be selected to support Hyundai in the rollout of their Hyundai Shopper Assurance Program. Root & Associates provided both quantitative and qualitative consumer insights and developed a dealer-facing summary video of the program. In a follow-up study, we were again selected to assist Innocean […]
Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business. Here is a proven process to do exactly that. This approach has been refined and validated in over 20 years of practice. […]