<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://root.associates/blogs/insights-blog/a-customer-experience-strategy-the-key-to-cx-roi</loc>
    <lastmod>2021-07-21T14:42:07-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/key-to-cx-roi-800x400.jpg?v=1626390254</image:loc>
      <image:title>A Customer Experience Strategy: The Key to CX ROI</image:title>
      <image:caption>Key to CX ROI Chart</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/your-strategy-needs-a-strategy</loc>
    <lastmod>2021-07-27T15:19:28-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/history-strategies-chart.png?v=1627424342</image:loc>
      <image:title>Your Strategy Needs a Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/entering-the-age-of-new-mobility-self-driving-autonomous-cars-a-wake-up-call-to-the-auto-industry</loc>
    <lastmod>2021-07-27T15:23:27-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/self-driving-autonomous-cars.png?v=1627424607</image:loc>
      <image:title>Entering the Age of New Mobility, Self-Driving &amp; Autonomous Cars: A Wake-up Call to the Auto Industry?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/the-option-of-car-ownership-early-signals-of-a-shift-to-mobility</loc>
    <lastmod>2021-07-27T15:25:27-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/uber.jpg?v=1627424727</image:loc>
      <image:title>The “Option” of Car Ownership: Early Signals of a Shift to “Mobility?”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/google-s-real-objective-with-self-driving-cars-it-s-about-advertising</loc>
    <lastmod>2021-07-27T15:27:01-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/future-self-driving-car.jpg?v=1627424821</image:loc>
      <image:title>Google’s Real Objective with Self-Driving Cars: It’s About Advertising</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/how-to-disrupt-the-automotive-disrupters</loc>
    <lastmod>2021-07-27T15:38:47-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/personalization-800x500.jpg?v=1627425526</image:loc>
      <image:title>How to Disrupt the Automotive Disrupters</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/virtual-reality-70-would-choose-a-retailer-site-with-it-over-one-without</loc>
    <lastmod>2021-07-27T15:31:36-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/lexus-virtual-reality-woman-using-800x500.jpg?v=1627425096</image:loc>
      <image:title>Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/new-technology-unlocks-why-shoppers-buy</loc>
    <lastmod>2021-07-27T15:34:42-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/shutterstock_424653880-1-768x511.jpg?v=1627425282</image:loc>
      <image:title>New Technology Unlocks Why Shoppers Buy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/4-ways-chatbots-will-impact-automotive-sales</loc>
    <lastmod>2021-07-27T15:40:09-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/artificial-intelligence-word-cloud.jpg?v=1627425609</image:loc>
      <image:title>4 Ways Chatbots Will Impact Automotive Sales</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/r-a-recommended-insights-the-new-automotive-consumer</loc>
    <lastmod>2021-07-27T15:37:09-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/inside-autonomous-vehicle-dashboard-800x500.jpg?v=1627425429</image:loc>
      <image:title>R&amp;A Recommended Insights: The New Automotive Consumer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/autonomous-vehicles-mobility-the-risk-to-car-dealers</loc>
    <lastmod>2021-07-27T15:41:39-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/risk-yes-no-chalkboard-800x500.jpg?v=1627425699</image:loc>
      <image:title>Autonomous Vehicles, Mobility &amp; The Risk to Car Dealers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/86-of-consumers-want-this-when-buying-a-car</loc>
    <lastmod>2021-07-27T15:42:56-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/man-shopping-for-car-on-laptop-800x500.jpg?v=1627425776</image:loc>
      <image:title>86% of Consumers Want This When Buying a Car</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/the-most-frustrating-step-in-car-buying-it-s-not-what-you-think-new-research-measures-emotions-during-purchase</loc>
    <lastmod>2021-09-07T13:49:10-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/eight-steps-sale-evolution-cox-automotive-800x500.png?v=1627425818</image:loc>
      <image:title>The Most Frustrating Step in Car Buying – It’s Not What You Think. New Research Measures Emotions During Purchase</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/why-autonomous-flying-cars-may-beat-fully-autonomous-cars-to-market</loc>
    <lastmod>2022-02-16T14:38:18-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/autonomous-flying-cars-1024x769_copy.jpg?v=1627427022</image:loc>
      <image:title>Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/5-auto-industry-impacts-of-millennials</loc>
    <lastmod>2021-07-27T16:05:04-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/millennials-background-chalkboard-800x500.jpg?v=1627427104</image:loc>
      <image:title>5 Auto Industry Impacts of Millennials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/market-research-as-a-wickedly-successful-biz-dev-tool-6-steps-to-reach-the-decision-maker</loc>
    <lastmod>2021-07-27T16:06:39-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/meeting-business-conference-room-800x500.jpg?v=1627427199</image:loc>
      <image:title>Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/client-spotlight-hyundai-announces-shopper-assurance</loc>
    <lastmod>2021-07-27T16:09:43-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/hyundai-shopper-assurance.jpg?v=1627427383</image:loc>
      <image:title>Client Spotlight: Hyundai Announces Shopper Assurance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/reality-check-car-ownership-is-declining-in-key-cities</loc>
    <lastmod>2021-07-27T16:11:04-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/woman-holding-phone-near-car-800x500.jpg?v=1627427464</image:loc>
      <image:title>Reality Check: Car Ownership is Declining in Key Cities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/competing-on-customer-experience-the-tangible-impact-to-volume-brands</loc>
    <lastmod>2021-07-27T16:12:36-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/holding-smartphone-typing-800x500.jpg?v=1627427556</image:loc>
      <image:title>Competing on Customer Experience: The Tangible Impact to Volume Brands</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/the-missing-link-for-digital-retailing-success</loc>
    <lastmod>2021-07-27T16:14:11-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/person-holding-working-tablet-800x500.jpg?v=1627427651</image:loc>
      <image:title>The Missing Link for Digital Retailing Success?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/what-drives-competitive-advantage</loc>
    <lastmod>2021-07-27T16:17:37-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/strategy-planning-writing-person-1024x683_copy.jpg?v=1627427857</image:loc>
      <image:title>What Drives Competitive Advantage?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/how-long-are-they-in-market</loc>
    <lastmod>2021-07-27T16:18:57-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/calendars-graphics-how-long-market-800x500.jpg?v=1627427937</image:loc>
      <image:title>How Long Are They In-Market?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/what-makes-cpo-buyers-unique</loc>
    <lastmod>2021-07-27T16:19:53-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/guy-checking-car-exterior-800x500.jpg?v=1627427993</image:loc>
      <image:title>What Makes CPO Buyers Unique?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/using-ar-to-improve-service-satisfaction</loc>
    <lastmod>2021-07-27T16:21:04-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/porsche-ar-behind-scenes-800x500.jpg?v=1627428064</image:loc>
      <image:title>Using AR to Improve Service Satisfaction</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/why-payment-averages-have-crossed-the-500-mark</loc>
    <lastmod>2021-08-23T12:16:53-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/handing-car-keys-graphic-800x500.jpg?v=1627428157</image:loc>
      <image:title>Why Payment Averages Have Crossed the $500 Mark</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/ice-d-the-end-of-internal-combustion-engine-vehicles</loc>
    <lastmod>2021-08-23T12:29:51-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/Ice_dBlogPost.jpg?v=1629746673</image:loc>
      <image:title>ICE’d - The End of Internal Combustion Engine Vehicles?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/how-ai-will-improve-work</loc>
    <lastmod>2023-08-31T09:50:47-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/Screenshot_2023-08-29_at_4.01.57_PM.png?v=1693351323</image:loc>
      <image:title>How AI Will Improve Work</image:title>
      <image:caption>Survey Result: Which AI benefit will ad most value to you?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://root.associates/blogs/insights-blog/dealership-ai-integration-configuration-training</loc>
    <lastmod>2026-10-09T11:20:50-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0573/9495/4426/articles/dealership-ai-integration-configuration-training-1200x627.png?v=1791569898</image:loc>
      <image:title>Your AI Is Only as Good as the Dealership Around It</image:title>
      <image:caption>Dealership AI supported by integration, configuration and human follow-through</image:caption>
    </image:image>
  </url>
</urlset>
