Concept Testing & Competitive Assessment
Compare product concepts. Get market input before you build. Then A/B test your product against the competition to learn what to improve.
Digital Retailing Product Evaluation
Vet new digital retailing product and service offers prior to launch.
Customer Experience Assessment
Get firsthand insight on where process improvement needs focus.
Buyer Persona & Buyer Insight
Learn what persuades buyers to choose your product over others.
Buyer / Shopper Evaluations
Get beyond the “what” and identify the “why” with insights from consumers – as they are actually buying.
We are a market research firm specializing in automotive consumer trends, online commerce, and digital retailing. We help convert insights into opportunities and help business develop new products, services, and strategies.
There will always be a need for traditional research but more often, leaders need answers to a few key questions. Quickly. We know how to ask the right questions from the right consumers to get powerful insights. That’s agile market research.
I’ve know Kevin for 15 years. He is an industry pioneer that is responsible for some of the deepest insights in to the automotive retailing space. Kevin knows more about what’s what than anyone I know. His research firm, Root and Associates, has been invaluable to my product team. Kevin is thoughtful, curious, structured, very smart and a great guy to spend time with. If you are considering working with Kevin and his group, I can promise you that if you do you’ll be extremely happy with the output and the resulting relationship. Top notch guy!
VP, Global Products and Solutions at CDK Global
When I consider the knowledgeable people who I interact with on a regular basis within the Automotive Industry, the one person who is constantly on top of his game is Kevin – a true student of the industry. With respect to understanding the ongoing needs of dealers and manufacturers in serving prospective online buyers he has no peer. I would recommend Kevin without reservation.
President at Kain Automotive
Kevin is a top-notch professional and an experienced leader. He has a wide range of skills and he knows how to strategize and execute on a plan to achieve desired results. Kevin has been an absolute pleasure to work with and I highly recommend Root & Associates to anyone in the automotive industry.
COO at XYZ
I have had the pleasure of working with Kevin over the last ten years in two different companies. Kevin was a huge asset to Dealer.com in the areas of corporate strategy and product strategy, definition and development. His ability to lead industry leading customer research to help define the current and future product road map and go to market strategies was instrumental in Dealer.com reaching the levels of market leadership it experiences today.
Chief Marketing Officer at Hyundai Motor America
Working with Kevin is like working with a trusted partner. His background is especially helpful as he draws upon direct experience from retail, product development, strategic planning and market research. This unique perspective allows him to cut through ambiguity to bring a strong focus and perspective and this is here where his value is tough to beat. My team and I had a great experience working with Kevin, and the result of the project that he led for us was exceptional.
Global Chief Marketing Officer at CDK Global
We leveraged Kevin Root for doing a quantitative study on the emotions consumers feel through every step of the automotive retail shopping experience. Kevin and his team worked diligently to design the 1,000 consumer survey to assure that we received maximum guidance. The results were stunning and the methodology was the first of its kind in our industry.This new survey clearly demonstrated the areas of opportunity for improvement at a dealership as well as sharpened our message for products at NADA. Very well executed project !!!!!
Senior Director, Enterprise Product at Cox Automotive Inc.