"THESE GUYS FIND THE STORY IN THE DATA"

Consumer Research

Concept Testing & Competitive Assessment

Compare product concepts. Get market input before you build. Then A/B test your product against the competition to learn what to improve.

Digital Retailing Product Evaluation

Vet new digital retailing product and service offers prior to launch.

Customer Experience Assessment

Get firsthand insight on where process improvement needs focus.

Buyer Persona & Buyer Insight

Learn what persuades buyers to choose your product over others.

Buyer / Shopper Evaluations

Get beyond the “what” and identify the “why” with insights from consumers – as they are actually buying.

"ACCESS TO OVER 24 MILLION CONSUMERS - WORLDWIDE"

Who We Are

We are a market research firm specializing in automotive consumer trends, online commerce, and digital retailing. We help convert insights into opportunities and help business develop new products, services, and strategies.

It All Starts Here

Agile Research – Sometimes You Just Need A Few Questions Answered

There will always be a need for traditional research but more often, leaders need answers to a few key questions. Quickly. We know how to ask the right questions from the right consumers to get powerful insights. That’s agile market research.

Let's Get Those Answers

Give your business the competitive edge.

WHAT OTHERS SAY ABOUT US

I’ve know Kevin for 15 years. He is an industry pioneer that is responsible for some of the deepest insights in to the automotive retailing space. Kevin knows more about what’s what than anyone I know. His research firm, Root and Associates, has been invaluable to my product team. Kevin is thoughtful, curious, structured, very smart and a great guy to spend time with. If you are considering working with Kevin and his group, I can promise you that if you do you’ll be extremely happy with the output and the resulting relationship. Top notch guy!

Max Steckler

VP, Global Products and Solutions at CDK Global

When I consider the knowledgeable people who I interact with on a regular basis within the Automotive Industry, the one person who is constantly on top of his game is Kevin – a true student of the industry. With respect to understanding the ongoing needs of dealers and manufacturers in serving prospective online buyers he has no peer. I would recommend Kevin without reservation.

David Kain

President at Kain Automotive

Kevin is a top-notch professional and an experienced leader. He has a wide range of skills and he knows how to strategize and execute on a plan to achieve desired results. Kevin has been an absolute pleasure to work with and I highly recommend Root & Associates to anyone in the automotive industry.

Mike Ambrose

COO at XYZ

I have had the pleasure of working with Kevin over the last ten years in two different companies. Kevin was a huge asset to Dealer.com in the areas of corporate strategy and product strategy, definition and development. His ability to lead industry leading customer research to help define the current and future product road map and go to market strategies was instrumental in Dealer.com reaching the levels of market leadership it experiences today.

Dean Evans

Chief Marketing Officer at Hyundai Motor America

Working with Kevin is like working with a trusted partner. His background is especially helpful as he draws upon direct experience from retail, product development, strategic planning and market research. This unique perspective allows him to cut through ambiguity to bring a strong focus and perspective and this is here where his value is tough to beat. My team and I had a great experience working with Kevin, and the result of the project that he led for us was exceptional.

Linda Bartman

Global Chief Marketing Officer at CDK Global

We leveraged Kevin Root for doing a quantitative study on the emotions consumers feel through every step of the automotive retail shopping experience. Kevin and his team worked diligently to design the 1,000 consumer survey to assure that we received maximum guidance. The results were stunning and the methodology was the first of its kind in our industry.This new survey clearly demonstrated the areas of opportunity for improvement at a dealership as well as sharpened our message for products at NADA. Very well executed project !!!!!

Thomas Gage

Senior Director, Enterprise Product at Cox Automotive Inc.

Let's Get Those Answers!

 

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