Kevin Root – Founder
The last thing the world needs is another consumer market research company. There are plenty of good ones. Because we understand industries at the nuanced level, your results are more actionable.
Retailers, digital marketing providers, consumer facing shopping and research websites, agencies, manufacturers, investment companies, and entrepreneurs.
Our automotive consumer research company loves to work with existing research teams. Your team is probably slammed with enough projects to last till well into next year. We can augment their efforts on big projects or enable them to stay focused on those while we take on the newer project with the hot deadline.
Our Team Members
FOUNDING PARTNER
An automotive tech industry veteran, Kevin brings more than 25 years of automotive and digital/technology experience to client engagements. He has held senior leadership positions with Cobalt/CDK Global, DriverSide, Dealer.com (now part of Cox Automotive), and most recently as President and COO of DrivingSales.
For 15 years, Kevin designed and managed in-depth, industry-leading research studies for firms including Cobalt, Dealer.com, DriverSide, and DrivingSales, with partners including, Yahoo!, RL Polk, GfK, and J.D. Power & Associates.
These studies were used to power successful dealership performance improvement programs for numerous OEMs and enterprise dealer groups. In 2015, Kevin started his own firm specializing in automotive research.
Principal Partner
Max is a thought leader with extensive product leadership experience within the SaaS industry. He excels in guiding the creation, launch and growth of large, profitable products, business lines and strategic partnerships.
Max's specific product and technology expertise lies within the automotive and digital marketing sectors. Max says, "Among the things I'm most proud of thus far in my career is the founding of a market-dominating automotive advertising platform. I led the team that took the business from zero to its position today as a product line that generates $250M+ in annual revenue".
Max earned the 2014 Google Channel Sales Industry Shaper Award, which recognizes innovators and influencers who are shaping the digital space.
Core areas of expertise include: product management, growth strategies, digital marketing, business model development, conversion optimization, local digital advertising, paid search, web analytics and SaaS subscription models.
VP, RESEARCH & BUSINESS DEVELOPMENT
Tyler Anderson is an automotive industry veteran with over 25 years of automotive retail, digital marketing and Software/Platform as a Service (SAAS/ PAAS) experience. Tyler has held senior leadership positions with Cobalt (CDK Global), Vehix.com, Overstock.com, Dealer.com, TrueCar.com and Dealertrack DMS( Cox Automotive).
For over 6 years, Tyler managed the design and development of industry-leading training programs for OEMs and Enterprise Dealer Groups, including Ford Motor Company, Daimler Chrysler, Toyota Motor Sales of America, Lexus of America, Kia Motors, Volkswagen, Audi, Subaru of America, AutoNation, United Auto Group, Hendrick Automotive, and the National Auto Dealers Association (NADA). Tyler also served as the primary interface for training partners J.D. Power & Associates and R.L. Polk & Co.
As a Business Development leader, Tyler has built and managed Strategic Partnerships with many of the technology innovators in the automotive vertical, as well as some of the largest US companies, including Google, Facebook, Yahoo, Hearst, Chase, Walmart and USAA.
Here are a few of the firms we are proud to have provided services for:
