Search

Automotive solution providers, OEMs, and dealers are moving toward digital retailing in various ways and with varying successes.  

Root & Associates was hired by CDK Global to conduct research to understand consumers' desire to buy a car online. Here is what we found.

For busy consumers today, much of their frustration is related to the inconvenience of buying a car; it’s more stressful than purchasing most other products.

Much has been written about how the automotive OEMs are using virtual reality. So is VR the next marketing fad or is it a serious tool?

Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car ownership in the city to drop 3%.

Cox Automotive hired Root & Associates to gain new insights into new and used car buyers and the emotions associated with steps in the sales process.

So while the EV (electric vehicle) market expects a more than 20% growth rate, the ICE market is not even on target to reach 4% of growth. Is this data an indicator of ICE’s gradual end?

Whether shoppers are looking for a new, CPO, or used vehicle, they have reasons for purchasing that type of car, and it’s about more than just price.

One OEM is utilizing augmented reality technology in their dealerships to speed up and improve the tech services provided to their customers. Which one?

The average American worker spends 26 minutes commuting to and from work each day. And while that may not seem too bad on the surface, this adds up to about nine days each year that the average commuter spends in a car, on the bus, or on the train.

We believe the initial place for chatbots to provide the highest value in automotive is in augmenting repetitive tasks by humans, not replacing them.

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel.

Buyers used to try hard to keep their payment under $500, so why has the average payment now climbed over $500? Read why here.

Learn how autonomous and mobility may be a risk to automotive dealers and how they sell to customers.

When looking at how much time a buyer spends shopping for a car, it’s heavily tied to what kind of car they’re shopping for.

Nearly all businesses share one thing in common. The quest for competitive advantage. Why is real insight so elusive? Find out why here.

Root & Associates is honored to be selected to support Hyundai in the rollout of their Hyundai Shopper Assurance Program. Find out what this means for you.

Most people think of research as a means to validate product or business concepts. But most overlook it as a way to win new business.

There are many influences that impact the decision to buy, and technology is playing an important role in uncovering emotional drivers.

This report from PWC covers autonomous vehicles, in-car technologies, car sharing, and ride sharing. Here is Root & Associates' view on the data.

Why would Google invest so much in fully autonomous cars? It's not about making roads safer, it's about their core business: advertising.

It's a long-held belief that Americans love their cars, but growing evidence shows that the next generation of buyers is questioning car ownership.

A CX strategy is key as it lays out a plan, outlines how success will be measured and defines how you will know that goals and objectives were met.

Up until now, AI has largely been self-contained, but next-generation AI co-pilots will collaborate with humans to alleviate 'digital debt' and which has hampered innovation. Companies that adopt AI can expect a surge in creativity and productivity, initiating a new era of growth and value.

How can the main players in the auto industry keep the disrupters at bay? It starts with a deep understanding of what consumers want to see improved.

The auto industry “is the most disrupt-able business on earth,” says Morgan Stanley's Adam Jonas. One reason: cars are an underutilized asset.

Boston Consulting Group refers to applying different strategic approaches as a "strategy palette," which addresses business environments.